Press Kit
The self-care app that plays like a game
Paint
Follow
Find rest
About the App
A self-care ritual where each evaporating brushstroke brings freedom and reflection. Inspired by Zen principles of impermanence and dishu, the Chinese practice of water calligraphy, you trace water on stone, watch it disappear, and release the need for permanence.
Most self-care apps are serious and in your head. Serenity Sketch is tactile and in your body. You're walked through each Practice by the Guide. The Practice itself varies: copy a mysterious Glyph, draw inspiration from a starting image, paint along to echoing music, or fill a blank canvas with your imagination. Each session closes with quiet, introspective questions.
The whole experience is framed as the Journey of Letting Go. A constellation of themed Paths the player explores at their own pace, on their own terms.
You are invited to explore your creativity by playing with impermanence.
Features of the Experience
What you'll feel when you sit down with Serenity Sketch.
Trace water on stone, in a beautiful simulation of the Zen-inspired practice. An elegant simplicity that reaches deeper than you expect. Let go of your creation as it gracefully evaporates. No undo. No save. No self-judgment. A Practice as old as brushwork, and as quiet as breath.
Serenity Sketch is a Journey of distinct painting Practices, gathered into themed Paths. It all begins with the Path of Initiation: six hand-crafted, guided Practices that introduce the core principles of Letting Go echoing through everything that follows. It closes with a Trial…a subversive moment that surfaces how the Journey may be changing you. Complete the Trial, and new Paths are revealed (to be released in future content drops).
Other paths you may cross along the way
Each Practice takes place in a different natural setting, rendered in the App's distinctive illustrative style. Each one is its own invitation to slow down. They're not just backgrounds: they're part of the ritual.
Throughout the Journey, the Guide leads you through each Practice. We chose a warm, unpretentious character who invites you to experiment, reflect, and play...more like a kind confidant than an app notification or an elevated guru. And then gets out of the way, once you find your own flow.
Each Practice concludes with a few reflective questions. You may find that there was more going on under the surface than you expected.
"Since it all fades anyway, why not experiment?"
Calming natural soundscapes, ASMR brushstrokes, singing stones, a ceremonial gong, and guided narration. Sound is part of the story.
Player Reactions
"I went from thinking 'I'm not an artist' to feeling liberated to create!"
"A space of quiet in an overly stimulating and loud world."
Many neurodivergent and anxiety-prone players expressed enthusiasm and relief.
"A meditative painting game which looks simple on the surface, but tackles subversive habits of modern narratives about doing and purpose."
"When I was painting and I realised it was genuinely relaxing me! It's rare for this to be the case with games."
For content creators
Hooks that have landed for the people who've already played it.
At the end of every guided Practice, the player watches a sped-up replay of their own painting. It lands every time we've shown it. For your video: it's the best B-roll the App gives you, and it cuts perfectly with reaction shots. If you're choosing what to put in the first 15 seconds, this is it.
Pick the comparison that fits your audience and channel:
Many of your viewers have felt this. Most of our players have too! Set viewers up with the assumption that they "can't draw," then let the App show otherwise. The arc of, "I'm not an artist" to "I feel liberated to create!" is something we hear from many early players.
The ritual bell that opens every session. The sounds of a natural environment settling around you. The ASMR whisper of brush on stone, as you paint with your own finger. A Guide who never tells you what to feel, and somehow makes you feel seen. Serenity Sketch gives you something in your hands instead of something in your head.
Players who see the Map love it! You've just moved through your first Practice, and the Map appears, revealing how much world is still ahead. The upcoming Journey of Letting Go takes on a new scale.
Each Path ends with a moment where the App's own rules change without warning. The player has spent the whole Path of Initiation accepting small impermanence - the evaporating water. The Trial asks them to accept something larger. This is where Serenity Sketch stops describing Letting Go and actually makes you do it. Creators who've played it will know what to say. Viewers who haven't will want to find out.
For your audience
Pathfinders - our Founding Creator Program
Press kit assets
Can't see what you need? Email josh@coppercoin.nl and we'll cut a custom asset ASAP.
Studio and team
Copper Coin makes games for the second half of life. A solo indie studio in the Netherlands, founded by ex-financier Joshua Veit and supported by a trusted circle of freelance collaborators. We started Serenity Sketch because we want to see more games that take care of the player. We believe an inner quiet and a creative life aren't separate things, and this App is an attempt to prove it.
Get in touch
We're human, we reply, we appreciate your interest! Ask for a TestFlight invite so you can try a demo. Or pitch a video idea. Or just say hi, if what we're making resonates with you.
